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MORE: Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction “It was really, really astonishing, since [romantic relationships] aren’t the purpose of these sites,” he says of the data, which came from e Harmony, the online dating service.
Hall decided to investigate the connection, and learn more about who was meeting their significant other this way, and how well these marriages fared.
That could also explain why marriages that began on social networking sites were also no more likely to end in divorce than unions that were generated by online dating sites that involve algorithms and strangers trying to match people together, rather than acquaintances who know their friends’ likes and dislikes and personality best.
MORE: With Oculus, Facebook Can Reinvent Itself — and Its Reputation Social networking sites also have another potential advantage over dating services – they aren’t burdened by the pressure of trying to find love and the anxiety of having to present yourself in the best possible light to catch a mate.
And the rising age of Facebook users may also have an effect on the patterns that Hall found.
The result is that less time is spent on internet dating platforms and people can take their interaction off-line, quicker.
These algorithms made it possible for dating platforms to suggest compatible partners using the information provided by the users.
Today, the online dating world is, and continues to further drift towards systems that make it easy for users to spend the least time interacting online, and quickly move to the more tangible, more fulfilling real word meet.
Of course, the data may also reflect more early social networking behavior than the way that people use the sites today.
While it dominated the early days of cyber connecting, for example, My Space was surpassed by Facebook in 2008 as the primary source of online interactions.
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While there’s no truth filter on sites like Facebook, and there is certainly some amount of self-promotion and exaggeration, having your circle of friends visit your page can keep you pretty honest, which means by and large, your social network version of you is relatively close to the real thing – at least that’s what the studies show. Conversations, observations and interactions on social networking sites may be more casual and low risk, relieved of the pressure and anticipation of a potential date (or rejection for a potential date) that shadow every picture, message and response on dating sites.